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Insurance Marketing Old School

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Insurance Blog was gazing through some very old travel guides when we noticed that Insurance Marketing has come a long way since the start of Insurance….

This old advertisement for The London Assurance Company from the turn of 19th century suggests that insurance was something that you didn’t talk about in public – like money!

‘Very good people to deal with”  What’s all that about then?

Good at what? Deal with What?

“Good Day Mister. I’m from London Assurance. We’ll deal with it for you! (Cockney Accent required) Read the rest of this entry »

HMRC and Insurancewide The End 3/3

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This is the third in a three part series on a legal case with HMRC taken up against two major comparison sites and aggregators: Autotrader and Insurancewide.

This personal transcript is taken from an Insider (General Manager) at Insurancewide,Keith Sholl

So we move forward into 2010 and the Court of Appeal held in March. Due to the circumstances that prevailed Insurancewide had no legal representation at the hearing and, unfortunately, neither was I able to attend court and, therefore, I am unable to provide testimony as to the drama that may have been enacted during the course of those proceedings. Read the rest of this entry »

Pet coverage has insurance pitfalls

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If navigating the health insurance maze for humans feels confusing, just check out getting coverage for your pet.

Millions of Americans are increasingly buying health insurance for their furry friends. With shifting rules, tricky fine print and premiums creeping up, it pays to be finicky.

About 71.4 million American homes, about 62 percent, have a pet, according to the most recent survey by the American Pet Products Manufacturers Association. Last year, those pet owners spent $12.04 million in veterinary care and will spend an estimated $12.79 million this year. Read the rest of this entry »

UK Housing Market Home Insurance Mini Boom

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Wthether it’s a sign of Spring or the green shoots of recovery, recent activity in the UK housing market has seen an appropriate response from the major UK home insurance companies, with a multi million pound spend on prime time TV advertising.

The home insurance market had gone quiet in recent months but recent positive indicators in the housing market have led to this bombardment on every TV and commercial Radio station. Home Insurance is definitely the flavour of the month with the market under capacity due to many people cutting levels of cover or dropping covers completely because of the recession. Read the rest of this entry »